Overview
- Since January, the chain has opened initial outlets in central Berlin, Hamburg, Cologne and Düsseldorf.
- Introductory prices include espresso for about €0.99 and cappuccino near €2.80–€2.99, with the €0.99 offer often limited to pre-orders or time-bound deals.
- Shops emphasize quick takeaway with standardized layouts, app-based ordering, and social-media promotions such as free drinks for tagged Instagram posts.
- The company, founded in 2022, reports roughly 15,000–18,000 stores across about 28 countries, reflecting rapid global scaling.
- Media and industry voices describe intensifying price competition for established operators; no locations are in Bavaria, and a past LinkedIn posting for a Munich City Manager suggests further expansion.