Overview
- China’s cyberspace, broadcasting and culture regulators formally adopted rules requiring influencers to show academic or professional credentials before posting on high‑impact subjects.
- The policy targets content on professional or sensitive areas such as health, medicine, law, the economy, education and the environment, according to media summaries of the measures.
- Domestic platforms including Douyin, Bilibili and Weibo must verify credentials, flag sourcing and disclaimers, and inform users when posts draw on studies, reports, artificial intelligence or personal opinion.
- Some outlets report the requirement focuses on accounts with very large followings, citing a threshold of about one million followers, though this specific cutoff has not been officially published.
- Noncompliance can trigger content removal, account restrictions and monetary penalties, with reports noting fines up to 100,000 yuan, as part of a broader digital‑governance push dating back to 2016.