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China Clears eSIM Phone Trials, Setting Stage for iPhone Air Preorders on Oct. 17

Activation is limited to offline stores during the trial period.

Overview

  • An MIIT-affiliated notice confirmed China Mobile, China Telecom, and China Unicom can run commercial eSIM phone trials, with China Telecom launching service across 31 provinces that must be activated in person.
  • Apple set China preorders for Oct. 17 with sales starting Oct. 22, pricing the iPhone Air from ¥7,999.
  • Apple’s China site says units sold are unlocked and can use travel eSIMs when abroad, with local service dependent on carrier support.
  • Early tests report Hong Kong iPhone Air units fail mainland eSIM provisioning due to IMEI or certificate checks, while the mainland A3518 model is listed as compatible.
  • Carriers have opened reservation channels, with China Unicom reporting more than 180,000 sign-ups; staff indicate in-store eSIM setup is initially free as overall fee policies remain unsettled, and China Telecom says Huawei and OPPO will introduce eSIM phones soon.