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Chick-fil-A Launches Yearlong ‘Newstalgia’ Campaign With Retro Cups, Free-Food Prizes and New Drinks

The push targets higher guest visits following a year of slower sales growth at the privately held chain.

Overview

  • Frosted Sodas and Floats are now permanent menu items nationwide, available starting Jan. 5.
  • Four $3.99 Classic Cup designs are on sale, with 3,000 randomly distributed Gold Fan Cups redeemable for a year of free entrées; the cup window runs through July 1.
  • The Original Chicken Sandwich will be served in limited-time, vintage-inspired packaging tied to the anniversary theme.
  • Chick-fil-A will roll out Newstalgia-themed merchandise online and specialty plush cows in restaurants, with additional promotions and events planned throughout 2026, including a Peach Bowl activation on Jan. 9.
  • Executives describe this as the brand’s biggest promotional push to date, launched as industry traffic softens and Chick-fil-A’s 2024 system sales growth slowed to about 5.4% on roughly $22.7 billion in revenue.