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CheryJLR Revive Freelander as Standalone NEV Brand With Concept 97 SUV

The move signals JLR's China-led push to scale electrified SUVs under a separate brand.

Overview

  • The Chery–Jaguar Land Rover joint venture launched Freelander as an independent marque in Shanghai and revealed the Concept 97 as the template for its first model.
  • The large three-row SUV sits on an 800-volt-capable platform and will start with plug-in hybrid and range-extender versions, with a pure electric model planned later and all-wheel drive standard.
  • Production is slated for JLR’s Changshu plant in China with sales targeted in the second half of 2026, following an investment of about 3 billion yuan to upgrade the facility.
  • Key partners include CATL for batteries, Huawei for driver-assist systems, and Qualcomm for the compute platform, with CATL touting 360 kW fast charging and 6C-capable cells designed with added underbody protection.
  • The six-seat, 5.10-meter Concept 97 features a 2+2+2 layout and an i-ATS terrain system with predictive dampers and three locking differentials, and the JV plans new Freelander models roughly every six months with export goals beyond China.