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Chery Plans Small Cars for Europe, Starts Work on New Platform

The goal is to reach a small-car segment worth about half of Europe’s sales.

Overview

  • Chery’s engineering chief said development has only just begun on a new architecture for cars under four meters, and no launch timeline is set.
  • Executives said the company will design a small electric city car at a new Paris R&D center with the intention to build it in Europe.
  • Chery already assembles vehicles in Spain at a former Nissan plant under the Ebro name and is targeting up to 200,000 cars a year within three years.
  • The group is pursuing partnerships to use existing European factories and is also weighing acquisitions to speed local output.
  • Chery is expanding its brands in the region, launching Omoda and Jaecoo in France and showing the Lepas L6 at Milan Design Week.