Overview
- Lepas becomes Chery’s fourth UK-facing brand, with the first model slated to arrive in the third quarter of 2026 and a phased retail rollout to follow.
- Chery will ship Lepas vehicles from China at launch as the UK government encourages potential future production and industry talks continue.
- Chery’s UK momentum is accelerating, with 53,600 cars sold in 2025 for a 2.7% share and nearly 6,100 registrations in January 2026, according to Automotive World.
- Regional preparations are underway, including Lepas-branded containers seen in Malaysia ahead of a 1H 2026 debut and the first L4 units en route to South Africa.
- Lepas is positioned as a design-led new energy brand focused on hybrid and plug-in hybrid SUVs for younger urban buyers, with detailed UK specifications to be announced.