Overview
- A five-party Singapore-registered joint venture called Electric Mobility Technologies (Emta) pools Chery and Jiangsu Yueda with Autobacs Seven, Gotion and Anest and publishes ownership stakes that place Chery and Yueda at 27.27% each.
- Emta says its first model will be the 3.4‑metre Emta #01, built on Chery’s QQ Ice Cream platform with Gotion batteries and scheduled for production in China in the second half of 2027.
- Autobacs Seven will sell and service Emta cars through its existing Japanese retail footprint while Anest will oversee quality, and Emta plans three more electric models by 2029 with conditional local manufacturing after 2030.
- Chery will present itself as a technology and platform supplier rather than the public face of Emta and has staffed the JV with executives drawn from Japanese automakers to reduce visible Chinese branding and boost local acceptance.
- The move targets a lucrative but protected kei segment that made up roughly one third of new-car sales and is dominated by domestic brands, and it faces real risks from Japan’s subsidy and charging-infrastructure scoring that previously limited BYD’s benefits.