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4mo ago

Checkout Round-Up Donations Hit €15 Million in France in 2025

High opt-in rates coupled with tight governance turn spare cents into reliable funding.

Plus de 38 millions de passages en caisse ont fait l’objet d’un arrondi l’an dernier.
La pratique de l'arrondi à l’euro supérieur pour faire un don à des associations lors du passage à la caisse des supermarchés s’est beaucoup développée depuis son apparition en 2013. En 2025, 15 millions d’euros ont ainsi été récoltés.
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Overview

  • Donations through the “arrondi solidaire” rose 12% year over year in 2025, totaling 39 million individual microgifts.
  • Roughly one in two shoppers accepts the prompt at checkout, with an average contribution of about €0.40 per transaction.
  • Since the mechanism launched in 2013, cumulative donations have reached €81 million for charities.
  • Microdon coordinates the system with 400+ associations, charges a 10% service fee, and retailers neither profit from nor receive tax benefits on the funds.
  • Retailers are limiting solicitations to about 8–10 campaigns per year to avoid fatigue, with one major chain collecting just over €2 million in 2025.