Overview
- The concealer is on sale now at £31 in the UK following its official debut today.
- Hands‑on tests from the Liverpool Echo, Mirror and Marie Claire report effective dark‑circle coverage with brightening that holds up through the day.
- Reviewers describe a creamy, thicker formula that blends well but can take extra time, with many setting it with loose powder for a polished finish.
- Feedback on the applicator is split, with one outlet praising its shape for precision and others finding it firm, large and prone to mess, while Marie Claire liked the diamond tip for controlled placement.
- The product was showcased on stars at the Golden Globes ahead of launch and is positioned against premium and budget concealers such as Tarte Shape Tape, ILIA, Glossier, Collection and Merit.