Overview
- Charli XCX released the single and music video “SS26” on Thursday night (May 21), following earlier May releases that began a new campaign around her next album.
- The video, directed by Torso, is staged as a high‑fashion runway that ends with Charli walking into an abyss and features a dressing‑room explosion and other dramatic set pieces.
- Multiple fashion figures appear in the clip, including Carine Roitfeld, Debra Shaw and Saint Laurent’s Anthony Vaccarello, with many designers and PR insiders shown in the audience and backstage.
- “SS26” was co‑written and co‑produced with longtime collaborator A. G. Cook and Finn Keane, and Charli teased the song earlier this week by posting lyrics and studio footage on her Substack and social channels.
- The single continues the conversation started by May’s divisive “Rock Music” lyric about the dance floor and is reported to be one of several tracks set for her yet‑untitled seventh studio album, highlighting Charli’s blending of pop, fashion PR and direct‑to‑fan rollout tactics.