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Charli XCX Releases Rare B-Side Only on Instagram and 7-Inch Vinyl

The scarcity play tests a physical-first rollout that turns fans into distributors.

Overview

  • Charli XCX posted the B-side Saturday on her @b.sides Instagram with a black-and-white Kyoto video by Aidan Zamiri.
  • The track is not on streaming services and is officially available only on the Rock Music 7-inch single.
  • She told fans to “rip the audio,” signaling a physical-first rollout that invites unofficial sharing.
  • The 7-inch sold out on her webstore, with limited copies shipped to select record stores in the U.S., U.K., and France.
  • The lyrics explore a sapphic fixation and questions of sexuality, prompting intense online speculation about the song’s subject.