Overview
- Charli XCX posted a new B-side called "Playboy Bunny" to her b.sides Instagram account and issued a limited 7" vinyl pressing, and she confirmed these B-sides will not be added to streaming services.
- She said the B-sides are paired with specific singles as intentional mirrors or contrasts, with "Playboy Bunny" described as a punky flip to the single "SS26."
- The B-sides were recorded during the same album sessions but were left off the final album sequence, which prompted Charli to create the supplemental b.sides channel for distribution.
- Earlier this month Charli used the same approach for the lead single "Rock Music" and its B-side, offering small vinyl allocations through her webstore and select record shops in the U.S., U.K. and France.
- The strategy relies on physical scarcity and direct-to-fan social rollout to shape how listeners experience and share the material, a model that encourages fan-driven circulation and collectible demand.