Overview
- Charli XCX, announced Wednesday as YSL Beauty’s newest ambassador, fronts a campaign that debuts a glossy black-eye look with luminous skin.
- The campaign spotlights specific products, including the Skin Affair Soft Glow Cushion Foundation slated for May 29 and visible tie-ins like the Candy Glaze Lip Gloss Stick and Lash Latex Mascara.
- Her signature eye skews smudgy and lived-in, and she says she often leaves makeup on overnight to keep that grunge effect.
- The “Rock Music” video leans into rock-and-roll visuals and shows on-camera use of a YSL gloss, with husband George Daniel appearing in the background.
- The rollout follows a year of Saint Laurent moments at the Met Gala and Paris Fashion Week, with more content teased under “SS26” set to land Thursday.