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Charli XCX Drops Raunchy Video for Third Single as Album Rollout Intensifies

The explicit Aidan Zamiri-directed clip and a lingering tease about a single, unknowable guest raise stakes for the July 24 album and upcoming festival dates.

Overview

  • Charli XCX released the single “Wink Wink” and its Aidan Zamiri-directed video on Friday, June 26, which uses overtly sexual imagery to frame the song as the latest preview of her seventh album.
  • She has repeatedly said the record contains one unexpected collaboration and told French TV host Yann Barthès that fans “won’t be able to guess” who the featured artist is.
  • Music, Fashion, Film is scheduled for release on July 24 via Atlantic and follows two earlier singles, “Rock Music” and “SS26,” plus limited non-album B-sides issued during the rollout.
  • Charli will promote the album with festival performances including Lollapalooza and a short arena tour, using striking visuals and high-fashion references to position the project at the intersection of music, fashion, and film.
  • Coverage has focused on the video’s explicit scenes and the secrecy around the guest feature, a publicity approach that builds on Charli’s distancing from Brat, her recent film work, and her public discussion of mental-health pressures.