Particle.news
Download on the App Store

Charli XCX Debuts New Music in Intimate Brooklyn Pop-Up

The staged rollout uses locked-phone cinema previews and surprise onstage guests to shape public perception of a darker, guitar-forward record ahead of its July 24 release.

Overview

  • Charli XCX previewed multiple tracks from Music, Fashion, Film at a Music Hall of Williamsburg pop-up that featured live debuts of “Playboy Bunny,” “SS26,” and “Camera.”
  • The July 11 performance included guest appearances by Underscores, Kim Petras, and Clairo and introduced an unreleased song called “Take Away the Music.”
  • The promotional campaign has emphasized small venues, phone-free listening events and bespoke visuals including independent-cinema previews and a Metrograph screening earlier in the run.
  • Charli and her collaborators have positioned the record as stylistically shifted toward guitars and darker tones while she has resisted labeling it a rock album.
  • The Brooklyn event feeds into a summer festival schedule and a North American arena tour that begins in September as the album prepares for its July 24 release.