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Charles Woodson Declines Browns Stake Over NFL Alcohol Rule

League restrictions on owner alcohol endorsements led him to keep his name on his wine and whiskey labels.

Overview

  • Woodson told Front Office Sports he passed on becoming a Browns limited partner to keep his name on Intercept Wines and Woodson Whiskey.
  • An NFL spokesman has said league policy prohibits any owner, regardless of stake size, from using their name, image or likeness to promote alcohol products.
  • The Browns announced in May 2025 that Woodson would acquire a 0.1% share, but his name never appeared on the team's official ownership list during the season.
  • Cleveland issued a short statement in response, saying it respects Woodson’s decision and wishing him well.
  • Reports pegged the proposed stake’s value at roughly $4 million to $6 million based on franchise valuation estimates.