Overview
- The Q1 2026 report, released Wednesday, introduces a three-part model that moves beyond search and lets brands not sold on Lyst be ranked.
- Chanel leads the list for the quarter under the new rules, with Matthieu Blazy’s recent pieces driving shopper demand and cultural buzz, and its pumps and maxi flap bag landing on the hottest products list.
- Saint Laurent’s Stand-Collar Jacket is the No. 1 product, with Lyst reporting a month-on-month demand jump of more than 5,000 percent.
- Dior debuts at No. 3, Gucci climbs four spots to rejoin the top five for the first time since late 2022, and Celine returns at No. 20.
- Lyst names Zara the breakout brand for the quarter, pointing to discovery signals tied to Bad Bunny’s Super Bowl Halftime Show look.