Overview
- The new perfume Coco Mademoiselle: Crush Absolu went on sale this week, with Chanel unveiling the fragrance and campaign on Thursday, August 20, 2026.
- Chanel credited in‑house perfumer Olivier Polge with a completely new formula that opens on grapefruit and lychee and settles into an ambery floral base of vanilla, patchouli, rose, jasmine and vetiver.
- A two‑and‑a‑half‑minute campaign film directed by Joe Wright features Gracie Abrams running through rain‑slicked Paris and igniting a jubilant café scene to embody the scent’s free‑spirited mood.
- The bottle and packaging receive a fresh look with a pink tone, a black label and gold accents, and early reviews praise the scent’s balance, year‑round versatility and lasting trail.
- The relaunch marks a 25th‑anniversary reinvention of a Chanel modern classic and positions the house to attract younger buyers while observers track whether the early buzz translates into sustained sales.