Overview
- Chanel announced Jacob Elordi as the new face of Bleu de Chanel, with the campaign set to launch in May.
- Chanel executive Thomas du Pré said Elordi "perfectly embodies" the scent's freedom, mystery, magnetism, and modern-classic masculinity.
- GQ India reports the campaign features a short film by director Alfonso Cuarón, signaling a more action-forward, seductive tone.
- Elordi has worked with the house before, starring with Margot Robbie in a Chanel No. 5 film where he first connected with du Pré.
- Fans had already guessed his role after Chanel’s Instagram teasers showed a silhouette they linked to the actor.