Overview
- Chanel published a two‑minute Bleu de Chanel L’Exclusif short titled “The Chase,” directed by Alfonso Cuarón and featuring Jacob Elordi as the fragrance ambassador; multiple outlets reported the film’s release on Friday.
- The film shows Elordi opening a hidden safe to seize a bottle and then engaging in an acrobatic pursuit with model Libby Taverner, using spy‑film visual cues and tightly choreographed action.
- Chanel’s creative lead Thomas du Pré de Saint Maur framed the piece as part of the brand’s cinematic approach to evolving masculinity, continuing a pattern of hiring auteur directors for fragrance films.
- The advert has prompted widespread media and fan speculation that it functions as a de facto Bond audition; unnamed industry sources were quoted calling it a strong audition reel but Amazon/MGM and Bond producers have not confirmed any link.
- Beyond the perfume launch, the spot raises Jacob Elordi’s profile within action cinema circles and highlights how luxury campaigns can double as career signaling while the official Bond casting process remains private.