Overview
- The official Crypto.com Match Coin used in the opening coin toss at the 2026 Champions League Final was sealed into a one‑of‑one Topps Now Relic trading card and recorded on the Cronos blockchain.
- Topps will post a corresponding base card for sale on Topps.com after the final and will select one purchaser at random to receive the single physical Relic that contains the used coin.
- The on‑chain token tied to the Relic will unlock specific 2026/27 season benefits, including UEFA Super Cup Final tickets, a league‑phase pass for a chosen club, and the right to deliver the Match Coin at that club’s opening fixture.
- The activation caps a season‑long Crypto.com Match Coin campaign that ran across 189 Champions League fixtures under Crypto.com’s exclusive 2024–2027 partnership with UEFA.
- Sponsors describe the project as a trial that links a live match ritual, scarce physical memorabilia and blockchain verification, a model that could be repeated if it drives collector demand and secondary‑market activity.