Overview
- McDonald’s Mexico is offering the Cuarto de Libra for 28 pesos on May 28 through an app code that must be redeemed in the chain’s digital offer system.
- Carl’s Jr. Mexico is running its long‑standing Famous Star with cheese for 1 peso when bought with a qualifying combo, a promotion that typically generates long lines.
- Competitors and local brands in Mexico, Argentina and Peru are matching aggressive price tactics with offers such as Burger King’s low‑price items, Wendy’s 50% discounts and 2x1 McCombos in Argentina.
- High‑end operators in Buenos Aires and Lima are staging limited‑run pop‑ups and specialty burgers with premium blends and unique ingredients alongside mass‑market deals.
- Most promotions carry strict terms that shape access for consumers, including in‑store or dine‑in limits, stock caps, non‑combinability with other deals and exclusions for delivery or certain locations.