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Chains and Local Shops Roll Out Freebies and App-Only Deals for National Ice Cream Day

Promotions lean on apps, loyalty programs, time-limited freebies, sweepstakes, pet-focused offers, and in-store events to drive visits.

Overview

  • National Ice Cream Day falls on Sunday, July 19, and major chains have published time-limited promotions for the weekend.
  • Friendly’s will give every guest a free cone or dish at participating locations on July 19 with no purchase or membership required.
  • DQ Rewards members can claim a free Dilly Bar with any app purchase of $1 or more through July 19 while supplies last.
  • Stop & Shop is offering GO Rewards members a free 1.5-quart store-brand ice cream via in-store kiosk check-in through July 23 and Dippin’ Dots will distribute free mini cups during a two-hour window plus a sweepstakes.
  • Local scoop shops and city pop-ups from Chicago to Massachusetts are hosting giveaways, special flavors and community events while outlets warn that offers often require app sign-ups, have limited windows and are subject to store-level supply constraints.