Overview
- Celsius reported Q2 2026 revenue of $817.9 million and adjusted EPS of $0.36, both below Wall Street estimates, a shortfall that sent shares down roughly 16–18% in premarket trading on Thursday, August 6, 2026.
- The company's portfolio showed split performance with Alani Nu generating $364.4 million in sales and retail growth of about 55.7%, while the legacy Celsius brand saw revenue fall about 11.7% and Rockstar tracked retail sales declined roughly 13%.
- Profitability weakened as gross margin narrowed to 48.1% from 51.5% a year earlier and adjusted EBITDA fell to $184.2 million, effects the company blamed on heavier trade and promotional spending, channel mix shifts and higher commodity costs such as aluminum.
- Management said it is prioritizing SKU rationalization, tighter execution and integration of recent acquisitions and distribution moves to return the Celsius brand to sustainable growth, and pointed to portfolio strength and international expansion as offsetting momentum.
- The miss highlights near-term investor concern over assortment productivity and promotional intensity, with analysts watching coming quarters for clearer signs that SKU cuts, inventory timing and tighter trade spend will restore margins and organic Celsius sales.