Overview
- Late June reports, citing an unnamed Sun insider, say ITV is struggling to sign high‑profile contestants and that the celebrity series may be axed after being rested for 2026.
- ITV has pushed back on final conclusions and told reporters that Big Brother content will return to ITVX and ITV2 later this year and that no decision has been made for 2027.
- Sources quoted by multiple outlets say stars and agents are favouring rival formats such as The Celebrity Traitors and I'm A Celebrity, creating talent and timing clashes for the celebrity series.
- Broadcaster negotiations with production partners over price and scheduling, and wider ITV budget pressures, are reported to be shaping options for where and when the show could air.
- The show was revived in 2024 and ran two celebrity series; staff uncertainty and the higher cost of celebrity casts mean the network could prioritise the cheaper civilian Big Brother if talks fail to resolve casting and cost issues.