Overview
- On 29 October, CCTV captured two women stuffing garments into large bags while a man acted as a lookout at Jovonna London’s Marylebone store.
- The haul was valued at roughly £1,775–£2,000, including two high‑priced jackets and a handbag.
- The theft was reported online at 16:23, with the Metropolitan Police saying officers are reviewing CCTV, plan to speak to the owners and have made no arrests.
- The force expressed regret that staff feel unsupported, said they would reach out imminently and cited a 92% year‑to‑date rise in solved shoplifting cases.
- The owner reports multiple thefts this year and around £10,000 in losses across her shops and has posted the footage, told staff not to confront thieves and pulled high‑value stock from the Marylebone site.