Overview
- State TV reported the high-end supplement had no lab, warehouse, or factory, and its listed Australian headquarters was a car repair shop.
- The brand grew for years through celebrity and livestream promotions, reaching reported sales near ¥1 billion with more than 4 million bottles sold.
- Following the investigation, authorities moved against the brand and its marketing firm, and several anchors issued apologies or offered quick refunds.
- Dong Yuhui’s team, cited as a major sales channel, faced criticism for a slow response before pledging to advance refunds and provide full paybacks.
- Industry reporting details a common “fake foreign” tactic using an overseas shell, English packaging and bonded-warehouse claims, plus high livestream commissions that can run 40–50%, which fuels rapid scale and bigger consumer risk.