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CCP Starts A/B Test of Aura Guidance for New EVE Online Players

CCP will compare new‑player cohorts to gauge retention impact before deciding whether to expand or retire the prototype.

Overview

  • Built from 5.8 million Rookie Help messages collected in 2025 and filtered to 706,000 genuine questions.
  • Responses are retrieved from a curated, anonymized Q&A bank rather than generative AI, with toxic chat filtered out.
  • When the system lacks a confident match, it declines to answer and redirects players to Rookie Help.
  • The tool excludes fleet advice, market strategies, and detailed fitting optimization to reinforce human mentorship.
  • Newcomers are randomly assigned access in an optional A/B trial under the EVE Forever initiative, and CCP may iterate, expand, or shut it down based on results.