Overview
- Nielsen data show CBS Mornings averaged 1.59 million viewers for the week of July 13, marking the program’s lowest week on record and a roughly 13% drop from mid‑July 2025.
- The decline cut the program’s lead over Fox & Friends to about 131,000 viewers as Fox’s morning audience grew modestly year over year.
- CBS’s struggles are not limited to mornings: CBS Evening News recently posted one of its weakest weeks under anchor Tony Dokoupil and continues to underperform in the advertiser‑key 25‑54 demographic.
- Coverage links the audience losses to recent editorial and personnel changes under editor‑in‑chief Bari Weiss, including turnover at 60 Minutes and other departures that critics say have unsettled viewers.
- Industry impact could include lower ad revenue for CBS and pressure on network leadership and programming choices as Fox News strengthens its primetime and morning foothold.