Overview
- Reporting says CBS has approved a broad, high‑cost marketing push — described by one outlet as a “blank check” — to promote 60 Minutes’ revamped Season 59 ahead of its September 13 premiere.
- The network installed Nick Bilton as the program’s executive producer and announced new on‑air hires and contributors, including Ross Douthat and Ariel Levy, to fill vacancies left by several veteran departures.
- Multiple current and former staffers told magazine reporters that Weiss struggled to learn the technical rhythms of television production and repeatedly asked for late changes that disrupted workflows.
- Critics have accused Weiss of steering coverage toward pro‑Trump and pro‑Israel angles, an allegation she has denied in public statements to national press outlets.
- The campaign and first‑week ratings are now being framed as a clear test of Weiss’s stewardship, with insiders and trade reporters saying the season’s performance will shape decisions about the show’s future.