Overview
- CazéTV, led by streamer Casimiro Miguel, bought broadcast rights to every match of the 2026 FIFA World Cup, including roughly 52 games that will be exclusive in Brazil.
- A deal announced Monday between CazéTV and Prime Video will carry all 104 matches inside the Prime app at no extra cost to Brazilian Prime members while CazéTV keeps free live streams on YouTube.
- The digital channel has already commercialized the property by closing sponsorship slots and says it will tone down its usual irreverent style for select high‑profile or exclusive games to attract broader audiences.
- Legacy outlets will still show many matches—TV Globo plans to air 55 games and has 25 sponsors confirmed—and SBT, SporTV, GeTV and N Sports will also broadcast portions of the tournament.
- The tournament’s expansion to 48 teams and 104 matches, running June 11 to July 19 across the United States, Mexico and Canada, is increasing rights value and creating room for multi‑platform entrants to shift where viewers and advertisers go.