Overview
- In mid‑July Caviar began taking orders for a Lionel Messi edition of the not‑yet‑announced Galaxy Z Fold 8 Ultra, limiting the run to 19 units and pricing the 256GB, 512GB and 1TB models at about $13,130, $13,490 and $13,840 respectively.
- The rear panel uses hand‑fired cloisonné enamel for a Messi portrait and 24‑karat gold accents, and Caviar describes the items as collectible art built on stock phones rather than altered hardware or software.
- Samsung has not officially confirmed the Fold 8 Ultra and is expected to hold a Galaxy Unpacked event on July 22, so buyers who purchase the custom device now risk changes in final specs, names, colors or availability.
- Each unit carries a unique serial or certificate of authenticity, a one‑year warranty, optional engraving and special packaging, and Caviar quotes shipping within about a week after preparation.
- Caviar’s move follows its long‑standing model of buying mainstream flagships and selling them at large markups for rarity and craftsmanship, a trend that could increase consumer confusion and resale uncertainty when customizations precede official product details.