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4h ago

Cavaliers Auction Taylor Swift’s Courtside Chair as Part of Celebrity Seat Sales

The team is working with authenticated marketplace The Realest to certify camera-visible celebrity seats as collectibles that expand its revenue stream.

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May 23, 2026; Cleveland, Ohio, USA; Taylor Swift during the third quarter between the New York Knicks and Cleveland Cavaliers during game three of the eastern conference finals for the 2026 NBA playoffs at Rocket Arena. Mandatory Credit: David Richard-Imagn Images.
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Overview

  • The Cavaliers, in partnership with The Realest, sold the courtside chair Taylor Swift sat in for $7,000 as part of an auction of celebrity-occupied seats.
  • The auction included seats used by Travis Kelce, Timothée Chalamet, Kylie Jenner, Ben Stiller and Machine Gun Kelly, with reported sale prices ranging from roughly $635 to $1,505 for those chairs.
  • Cleveland has run similar experiments this season, including a LeBron James seat sold for $1,905 and his grip powder sold for $245, and the James Harden jersey remains this season’s top sale for the team.
  • Chief marketing officer Chris Kaiser said he was surprised by the attention and that the team plans more item drops and in-arena bidding activations as it aims to grow memorabilia into a mid-six-figure business.
  • The program relies on third-party authentication to provide provenance for unconventional items and taps a larger collectibles boom that is expanding what buyers consider sports memorabilia.