Overview
- Banks, cards, and digital wallets fuel sales through discounts, 2x1 offers, and interest-free cuotas, with Mar del Plata stores reporting momentum tied to these deals.
- Foot traffic is strong in several commercial centers, yet many shoppers compare prices and defer purchases to the final days, keeping average tickets restrained.
- Jujuy’s expanded network of holiday fairs draws large crowds but weak conversion, as vendors cite dispersed demand, tighter price competition, and households saying money does not stretch.
- Toy sellers shift toward smaller, cheaper items while facing stronger competition from imported products that shape pricing and the sales mix.
- Local chambers and municipalities coordinate incentives, extended hours, and security operations with provincial police to support commerce during the peak days.