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Cat Deeley’s This Morning Look Drives Rapid Sales of Boden’s Pink Ruffle Shirt

Boden says the Isabel Ruffle Cotton Shirt is “selling like hot cakes” after the TV appearance.

Overview

  • Several sizes in the pale pink option are already out of stock, according to retailer listings.
  • The shirt is listed at about £66, with a reported 15% discount code XCRM reducing it to roughly £56.
  • The 100% cotton design features ruffles along the placket and collar with full-length, voluminous sleeves.
  • Deeley paired the blouse with 70s-style dark denim and black boots, a look reviewers compared to an ’80s Princess Di vibe.
  • High-street alternatives promoted by outlets include H&M at £19.99, Mango at £49.99, and an ASOS option at £36, as shoppers balance praise for fit against complaints of thin, slightly see-through fabric.