Overview
- Cash App launched its new hardware line called Cash App Tags and began selling the first model, the pearlescent Cash App Wand, in a limited drop through the app.
- The Wand pairs with an active Cash App Visa Card to enable tap-to-pay wherever Visa contactless is accepted and is activated by linking the Tag in the Cash App.
- Cash App priced the first Wand at $25 and limited initial supply, with reporting that the first drop is roughly 10,000 units and more limited designs will be released before broader availability this summer.
- Tags include in-app controls and safeguards such as real-time transaction alerts, 24/7 fraud monitoring, and instant lock or deactivation, but commentators and users warned that a visible, clip-on payment device could raise risks of loss, grabbing, or misuse.
- The launch builds on Cash App’s popularity with teens and follows months of internal development at Block as the company tests whether collectible, style-driven hardware can extend payments into wearable accessories.