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Overview
- Sales begin in November with Casas Bahia listing large appliances, electronics and furniture on Mercado Livre, timed to the Black Friday season.
- Casas Bahia will handle most deliveries of big-ticket items, while Mercado Livre prioritizes smaller, faster-moving products with regional flexibility in operations.
- The agreement is structured as a multi-year partnership reported as five years, with a plan to bring the full Casas Bahia assortment onto the platform within about a year.
- The companies did not disclose financial terms or sales projections for the partnership.
- Investors reacted quickly as Casas Bahia shares closed up 11.75% after rising as much as 17%, while Magazine Luiza fell about 6% as analysts flagged added competitive pressure.