Overview
- Mirage Digital and Carwow announced on Monday that they will launch an exclusive Carwow FAST channel on Samsung TV Plus.
- Mat Watson will anchor the channel, which will run 24/7 programming drawn from Carwow’s more than 10,000 hours of archive content.
- Programming will feature drag races, supercar reviews, electric-vehicle comparisons and off-road challenges repackaged for linear viewing.
- Carwow positions the channel as a targeted ad product for a core audience that skews male and ages 18–44 and comes after the company reported £85.1 million in revenue.
- The deal uses Mirage Digital’s syndication infrastructure to place creator-led content on Samsung TV Plus, which reaches over 100 million monthly active users on Samsung devices and broadens advertisers’ living-room inventory.