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Carrefour Names Noël Prioux to Lead Argentina After Halting Sale

The appointment signals a focus on operational fixes over an exit.

Overview

  • Carrefour appointed Noël Prioux as chief executive of its Argentina business, replacing David Collas after the company paused plans to sell the unit.
  • An internal memo signed by global CEO Alexandre Bompard said Prioux brings deep retail experience in Latin America and was chosen to steer the business back to growth.
  • Bompard recently reviewed the local operation and reaffirmed the group’s Plan 2030 and fresh investment for Argentina, pointing to continuity rather than a market exit.
  • Carrefour cited solid local momentum in late 2025, reporting 33.6% growth in Argentina on comparable surfaces, even as the company noted slowing inflation and weaker food volumes.
  • Management said earlier offers for Argentina did not reflect its value, with local reporting noting a roughly US$1 billion approach by Francisco De Narváez and L Catterton for a unit that spans about 700 stores and a consumer credit arm.