Overview
- Léonie, an 18‑year‑old weekend cashier in Laval, has become the face of the store’s viral TikTok clips, with top posts approaching or exceeding 10 million views and the account drawing roughly 100,000–150,000 followers.
- Management stationed a security guard to protect her after groups of mostly teenage visitors began turning up at the hypermarket to see her, according to the store director.
- The store’s TikTok account was briefly suspended following a wave of impersonator profiles, while TF1 Info identified a deepfake account that was later removed and flagged scams using donation links.
- Carrefour refuted viral videos claiming Léonie was fired or even jailed, confirming she remains employed at the Laval store and describing the TikTok initiative as a point of pride.
- Carrefour France amplified the local success with official posts, and chief executive Alexandre Bompard appeared in a new video as the chain tests a strategy to reach younger customers.