Overview
- Molson Coors confirms nationwide rollout across grocery, wholesale and convenience channels beginning March 16.
- The relaunched lager is 4.75% ABV, contrasting with Carling Original at 4.0% to signal a fuller‑flavour profile.
- Production is set for Burton upon Trent using 100% British barley with a cold‑filtered process, according to reports.
- Initial formats include four‑ and ten‑can packs of 568ml, with retail pricing yet to be disclosed.
- The comeback follows the brand’s 1952 debut and late‑1990s withdrawal, and arrives as pubs prepare for temporarily extended World Cup opening hours.