Overview
- Carling Black Label unveiled a remake of its 1990s squirrel commercial, fronting what the brand calls a new era for the beer.
- Original squirrel handler Trevor Smith returned for the shoot, and Stephen Frost reprised his role as the voice-over.
- Carling says Skige, the new squirrel, trained for three weeks and the custom obstacle course took more than 100 hours to build.
- The rollout includes a behind-the-scenes video that features internet personality Robbie Knox.
- A brand-commissioned poll of 2,000 adults reports 51% support for remaking 1990s ads, which the company cites to back the nostalgia-led approach.