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Cardone Capital Adds $10 Million in Bitcoin as Part of Cash-Flow Treasury Strategy

The real estate firm is using property cash flow to build a long-term Bitcoin treasury.

Overview

  • Grant Cardone announced the $10 million purchase on January 19 as Bitcoin pulled back to roughly $93,000.
  • The latest buy lifts Cardone Capital’s holdings to about 1,000 BTC, according to multiple reports.
  • The company funds purchases with rental income from multifamily properties rather than issuing new debt.
  • Cardone Capital manages roughly $5.3 billion in U.S. real estate and previously placed an order for 935 BTC in November 2025 as part of its hybrid model.
  • Management reiterates a long-term hold approach and has outlined plans to scale holdings to several thousand BTC through 2026, with reported discussions of a 2026 vehicle focused on Bitcoin funded by property income.