Overview
- The hair-care line, which launched April 15, sold out in about 45 minutes.
- Cardi B said the response left her “in real life tears” and called the brand a three-year push to build her legacy.
- The first release features two shampoos, two conditioners, a deep treatment mask, and a finishing serum.
- Formulas use a proprietary Fiberlace system that the brand says reduces breakage to help hair look longer and fuller.
- Products are vegan and cruelty-free and priced from $14.99 to $19.99, with demand lifted by a presale that sold out in under an hour and promotion during her Little Miss Drama tour.