Overview
- Developed with Revolve Group, the line is described by cofounder Michael Mente as a hands-on collaboration with Cardi approving every ingredient.
- Billboard reports a March 24 presale and an exclusive website launch on April 14, while Cardi and other outlets list April 15 as the release date.
- The initial products include Wash Cycle shampoo, Soft Serve conditioner, a Get Rich mask with avocado, coconut, banana extract and aloe vera, and an Everything Serum.
- Cardi addressed online criticism in an Instagram Live, emphasizing that the products are researched and incorporate outside technology.
- The announcement arrives during her Little Miss Drama Tour, with promotion expected across her social channels and live appearances.