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Cardi B to Judge NYC Contest Promoting Mayor Mamdani’s 2-K Childcare Pilot

The push aims to boost sign-ups for a free care program for two-year-olds that begins with 2,000 seats this fall.

Overview

  • The city opened a jingle contest Friday with Cardi B as judge, taking 15- or 30-second entries through April 17 before she names five finalists for a public vote.
  • 2-K is a new free childcare program for two-year-olds set to start in September with 2,000 seats across Fordham, Washington Heights, Canarsie, and Southeast Queens.
  • Families can apply June 2 to June 26, placement notices come in August, and the school year begins in September.
  • City officials present 2-K as a step toward universal childcare that is open regardless of ZIP code, income, or immigration status.
  • Rolling Stone noted the launch areas align with Cardi B’s Bronx and Caribbean ties, signaling an outreach strategy built to meet families where they are.