Overview
- Zevia announced a multi-year partnership on March 20, 2026, naming Cardi B a shareholder and the brand’s official ambassador.
- The collaboration launches with Zevia as the official sponsor of Cardi B’s Little Miss Drama Tour, including on-site promotions and select ticket giveaways.
- A nationwide push is slated for summer 2026 with new commercials, in-store displays, social content, a sampling tour, and in-person appearances.
- Cardi B will help shape Zevia’s creative direction and co-develop new products and flavors.
- Zevia highlights its zero-sugar, no artificial sweeteners positioning and notes distribution in more than 39,000 U.S. and Canadian retail locations as a Certified B Corporation.