Overview
- Grow-Good Beauty is set to debut online April 15.
- In an interview on the Aspire with Emma Grede podcast, she said the line is not about competition and praised Beyoncé’s Cécred as “very f—ing good.”
- She says the formulas grew out of the kitchen masks and family recipes from her Dominican background that she used to repair her hair.
- She positions the brand to affirm textured hair and tells fans there is no such thing as “bad hair.”
- Page Six reports preorders sold out and that items, including a shampoo, conditioner, serum and mask, are priced under $20.