Overview
- The brand will debut April 15 after a preorder sellout, with each item priced under $20.
- Cardi B said the goal is hair growth rather than competing with peers like Beyoncé or Rihanna.
- She praised Beyoncé’s Cécred line as “very f---ing good,” signaling support for fellow founders.
- Formulas draw on her DIY masks and Dominican family recipes, spanning a shampoo, conditioner, serum and hair mask.
- She rejects “bad hair” labels and speaks to women with tighter curl patterns in a field that also includes Fenty and Pattern Beauty.